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MKT101 – Build and Analyze Customer Journeys using Marketing Cloud
Duration: 5 Days | Price: $3,000
Summary
Start your journey to becoming a Marketing Cloud Specialist. The MKT101 – Build and Analyze Customer Journeys using Marketing Cloud course is a 5-day, expert-led class on building existing customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will guide you through best practices related to executing, monitoring, and analyzing your journeys, equipping you with the tools and expertise to design personalized journeys and engage with your customers in a whole new way. By the end of the course, you will have a comprehensive knowledge of the marketing cloud. The MKT101 course is designed to help you optimize your organization’s marketing strategy, with no prior knowledge required.
Key Skills
When you complete MKT101, you will be able to:
- Explain compliance concepts to ensure optimal deliverability.
- Use tools within Marketing Cloud to uphold deliverability standards.
- Develop effective, relevant messages using Content Builder.
- Utilize Email Design best practices to ensure the best customer experience.
- Design and test different delivery methods and options when sending an email message.
- Design and execute customer journeys using automation tools within Marketing Cloud.
- Differentiate the use cases for automation activities in Automation Studio and Journey Builder.
- Define fundamental data management and structure terminology.
- Use data segmentation tools to create targeted emails.
- Apply a simple data model concept to a real-world scenario.
- Define subscriber statuses, unsubscribe methods, and preferences.
- Analyze marketing campaigns using common KPIs.
- Solve a common marketing problem using troubleshooting guidance.
- Apply practices marketing automation analytics to optimize customer journeys and campaign performance.
- Prioritize the creation of message testing methods and tools to ensure quality control.
- Explain fundamental account and sending administration.
- Know where to go for more information, guidance, and support.
- Describe capabilities across the platform, improving your knowledge of the marketing cloud.
- No prior knowledge of Marketing Cloud is required, making this course ideal for newcomers to the platform.
Course Outline
Introduction to Salesforce Marketing Cloud
- Describe Capabilities Across the Marketing Cloud
- Know Where To Go for Support
Administration Essentials
- Set Up an Account
- Send Setup Information
Data Management
- Gather Contact Data
- Generate Data Extensions
- Segment Data
- Synchronize Data Extensions
Email Message Design and Creation
- Design Email Messages
- Organize Content
- Create Content
Message Testing, Delivery, and Email Marketing Best Practices
- Test Messages
- Deliver Messages
- Follow Email Marketing Best Practices
Marketing Automation
- Discover Automation Studio
- Explore Journey Builder
- Learn About Journey Testing
Analytics and Troubleshooting
- Track Performance
- Generate Reports
Summary
- Review the Capstone
- Final insights into MKT101 and how to continue improving existing customer journeys post-course.
Audience
This course, MKT101 – Build and Analyze Customer Journeys using Marketing Cloud, is designed for digital email marketers who manage their organization’s email channel. Whether new to Marketing Cloud or looking for tips on improving your customer journeys, this class is a great place to start. No prior knowledge of marketing or knowledge of the marketing cloud is needed. The course also covers creation, message testing, and optimization techniques to enhance customer engagement.
Certifications
This course provides essential training for the Salesforce Marketing Cloud Email Specialist exam.